Enrich the fan experience
Until now millions of fans outside of stadiums have been cheering in isolation. Their cheers and support are not felt by the players. FanPlayIoT enables the voices and emotions of the fans across the globe to be heard by their teams and their favorite players, by streaming the cheers and emotions into the arena or other digital and social media platforms. This creates a bi-directional engagement and a unique experience for the players and the fans.
Fans acquire points for each cheer and get to encash their cheering points for goodies/ F&B during or just after the event.
Further the top cheering fans get to see their aggregated cheers/vital signs like heart rate/ voice decibels broadcasted on larger screens.
Sponsors get a unique opportunity to reach the cheering fans directly and incentivize them with offers based on their engagement in the event and their geo-location.
This provides higher value for advertising money than the campaigns on the rest of social media platforms with the ability to reach fans both in- stadia and across the globe with tailored offerings.
With key-insights about fan preferences, picking the right highlights of the match would mean that the sponsors can get new opportunities to advertise and reach larger audience that missed the live telecast.
We enable a new model of onboarding sponsors by showing higher ROI due to the direct bi-directional engagement with cheering fans.
Further, add on services like pin-point location of fans in-stadia for delivering of F&B directly to their seats increases the in-stadia experience for fans, thereby increasing footfalls into the stadiums.
Media gets to create a whole new experience for the fans with the ability to broadcast the true emotions of the fans from across the world in an aggregated manner on the stadium screens, thereby increasing the stickiness of the viewers.