The love for CSK for Chennaites is a compelling case of how organic can a relationship grow over time. It is considered as arguably the biggest brand of IPL. And all for the right reasons. My tryst with CSK has been very much like many others, for the passion to be one of Super Kings fans is in itself a celebration of life. The times we have been at Chepauk to watch Dhoni’s sixes fly and Bravo’s dance moves will forever stay close to my heart. Every time the world writes us off, we come back and do the unthinkable. Being a Manchester United fan, I could see how the glory days of United were very much the way life was at CSK. I love my CSK jersey and when I went to watch a Boxing Day test, I made sure that I wore it with pride at MCG. What more, we were caught on camera celebrating the yellove pride like never before. Despite being far away from Chepauk, I will not feel far away from the action because of the way the franchise engages fans – digitally – in today’s world. More Whistle Podu coming your way Thala… all the way from Chennai.