Unleashing the Power of Passion: A Game-Changing Case Study with Star Sports, Fanplay IoT, and HYPE Sports Innovation!
Step into the exhilarating world of the Indian Premier League (IPL), where STAR Sports TV and FanPlay IoT have cracked the code to measure more than just viewership numbers. In a groundbreaking collaboration with HYPE Sports Innovation, they’ve pioneered a unique way to capture the pulse of fans – the “Authentic Sentiment.”
Picture this: HYPE Sports Innovation, the global SportsTech powerhouse, teamed up with FanPlay IoT for the HYPE Sports Innovation GVA 3.0 Program. The mission? To revolutionize fan engagement during the TATA IPL 2023, India’s grandest sports spectacle.
FanPlay IoT’s FanNeuro, an IoT-based fan engagement platform, doesn’t just decode cheers and claps; it taps into fans’ natural emotions in real-time. From shouts of joy to moments of silence, it even reads the heartbeat of excitement, anger, neutrality, or disappointment during live sporting action.
Fast forward to the TATA IPL 2023, where Star Sports, armed with Fanplay IoT’s platform, took fandom to a whole new level by capturing fans’ heart rates. Brace yourself for the awe-inspiring results!
Enter the #DilKiBaat campaign, a heart-throbbing addition to STAR TV’s #ShorOn #GameOn campaign, collecting a whopping 27 Million heartbeats throughout the IPL season. Chennai fans? They stole the show with the highest heartbeat count!
But the excitement didn’t stop there. Watch parties erupted across cities, with fans equipped with wearable tech and the fan engagement platform, turning every cheer into a heartbeat. And if you thought it couldn’t get any better, a web-based fan engagement site took the experience to a massive scale, seamlessly capturing fan emotions without wearable tech.
As the curtains fell on the grand finale, emotions ran high, and the graphs went haywire until the very last ball. This wasn’t just a game; it was an emotional roller coaster that left fans on the edge of their seats. STAR Sports, Fanplay IoT, and HYPE Sports Innovation didn’t just capture the game; they captured the heartbeat of a nation
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